How To Become The Best-Known Practitioner In Your Community... Without Constantly Creating New Content

You don't need to keep inventing new content. You need a set of core messages your patients need to hear, formatted once, and distributed often enough that you become the name they recognize. In 90 minutes, I'll show you how to build that system – and how one brain health practice used it to get recommended by ChatGPT ahead of the most famous name in his field.

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If staying visible feels like a treadmill you can't step off, the problem isn't your effort. It's that you're creating content instead of building a system.

Here's the part almost nobody accounts for. Google's research found that a consumer needs roughly 7 hours of cumulative exposure across 11 touchpoints and 4 channels before they'll buy. That's for ordinary consumer goods.

For a decision like hormone therapy or cognitive care – expensive, personal, and made by someone who's already been let down before – I'd argue it's closer to 45+ touchpoints. If you're posting once a week, the math simply doesn't get you there.

And that gap has nothing to do with how hard you're working. It's arithmetic, and no amount of willpower closes it. A system does.

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In this 90-Minute workshop

WHAT YOU'LL DISCOVER

  • How to identify the handful of "core messages" that make you the obvious choice in your area – so you never stare at a blank content calendar again.
    Most practices skip this step entirely, then wonder why a year of posting went nowhere.

  • The simple way to turn one idea you already explain to patients every week into a full month of content – across video, carousel, and infographic posts – without being "good at social media."
    You already have the material. You're just not capturing it yet.

  • How to turn a blog post or email into a finished, on-brand social graphic in about 3 minutes – using ChatGPT and Canva.
    I'll drop the exact prompts in the chat so you can do this for your own practice the same afternoon.

  • Why FAQ content is the fastest way to get your practice cited in ChatGPT – and how to repurpose it across social media, email & your website.

    This is the exact move that ranks our clients' websites #1 on ChatGPT, so they can tap into free traffic without paying for ads.

  • How one practice went from occasional posting to roughly 250 touchpoints a week – without creating more content.
    Dr. Garland Glenn's entire calendar is scheduled through the end of 2027. No agency, no film crew, no six-figure budget. And no more opening Instagram, realizing it's been two weeks, and feeling that quiet guilt. The system posts whether he thinks about it or not.

  • What a fully automated patient education system looks like once it's built – and how it educates and warms up prospective patients while you're in session, asleep, or on vacation.
    Build it once. It works every day after that.

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Is this for you?

THIS WORKSHOP IS BUILT FOR TWO Practitioners

Built for hormone, BHRT, functional, integrative, regenerative, longevity, and brain health practices. The principles hold across all of them; you'll just niche the messages to your patient.

PRACTITIONER 1

You're an excellent clinician, and your online presence doesn't show it. Patients who make it into your office get real results, but online you look like everyone else, lost in a feed of generic health content. You're done guessing at why consistent posting hasn't made you the known name in your market.

PRACTITIONER 2

You know your content should be working harder, but "more content" sounds exhausting, not exciting. You're already stretched between patients, and you don't want another tactic to add to a list you'll never finish. You want one system that runs without eating your week.

If either one sounds like your practice, this is 90 minutes well spent.

What's included

WHAT YOU GET when you ATTEND

  • Live Workshop Access

    A focused, practical session in three parts: what the full system looks like once it's built, how to identify the core messages your practice should be known for, and how to turn a piece of copy into a finished social graphic in about three minutes. You'll see how 30 core messages become roughly 120 finished assets – enough to post several times a day for a month before anything repeats. Attend live to ask questions and get answers on the spot.

  • The Core Message Framework

    A simple structure you can hold up against your own practice to see which foundational ideas you should be known for, and how to turn each one into content across video, carousel, and infographic.

  • BONUS: The Workshop Prompt Library
    Every prompt I run on screen, in one document you can copy to your own Drive. Two complete sequences: the first walks ChatGPT through identifying the core messages your practice should be known for, bucket by bucket. The second turns a piece of existing copy – a blog post, an email, a social caption – into a finished, on-brand graphic. I share the link in the chat during the session and nowhere else, so you can follow along in your own ChatGPT window and leave with work already done rather than notes about work to do.

  • Live Q&A

    Bring your specific situation. Live attendees get answers about their own practice – the one thing a replay can't give you.

Free to attend. The only cost is 90 minutes. The prompt library is shared live and isn't in the replay, so if you want it, come to the session.

Your instructor

WHO'S TEACHING THIS

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Uli Iserloh, PhD

I'm Uli Iserloh, founder of Big Boost Marketing. I'm not a typical marketer, and I'll be honest about why that's a good thing for you.

I started as a chemist. I spent years in pharmaceutical research, including time at Memorial Sloan Kettering, before I ever touched marketing. So when I talk about the science your patients are skeptical of, I understand it, and more importantly, I understand why explaining it harder doesn't get them to enroll.

Since 2014, I have helped hundreds of functional, integrative, regenerative, longevity, and brain health practices become the best-known, most-trusted name in their market – without burning out their owners or turning them into full-time content creators. The approach in this workshop is the same one that helped a brain health practice get recommended by ChatGPT ahead of one of the most famous names in the field.

I built this workshop because I watch brilliant clinicians lose patients they were meant to help, for reasons that have nothing to do with the quality of their care. That's a fixable problem. Let me show you how.

Do the math (FREQUENCY calculator)

What is a year of posting actually buying you?

Most practices measure social media by how much they create. Almost nobody counts what those posts add up to.

So LET's count

Current

1 Post/Week

ON 1-2 Platforms

= 100 Touchpoints

Across AN ENTIRE YEAR

VS.

6 Posts/Day

Across 6 Platforms

= 12816 Touchpoints

Across AN ENTIRE YEAR

Remember what it takes. 7 hours of cumulative exposure. Dozens of touchpoints before someone with a personal, expensive health decision is ready to act. A hundred touchpoints spread across a year doesn't get anyone there, no matter how good the individual posts were.

And the hours aren't even the real cost. It's the patients who never chose you, because they never saw your content.

The fix isn't creating more. It's turning the diagnostic thinking you already have into content that keeps working for months, and then distributing it far enough to matter.

The workshop shows you how to build it, and which piece to build first.

90 Minutes. One system. A full year of content solved.

Get off the treadmill and build the asset

Your best-fit patients are already searching, already asking ChatGPT and Google for someone who can help them. Right now, staying visible to them means starting from a blank page every single week. That's the treadmill, and every week on it costs you both time and patients.

In 90 minutes, you'll see how to build the whole thing: the core messages your practice should be known for, how 30 of them become roughly 120 finished assets, and the distribution that turns those assets into 250 touchpoints a week. Build it once, and it keeps working long after the workshop ends.

Attend live, ask questions, plus bonuses

You've already done the hard part. You built the practice and the care that works. Now build the system that gets the right patients to see it.

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