⚠️ AI Has Killed Traditional Content Marketing... Here's How To Pivot Your Messaging
From Bland to Brand: The New Rules Of Content That Connects + Converts
The 3 new rules of content marketing in 2026 – including what kind of stories actually build trust, and why emotionally safe, lived-experience content now outperforms expert tips
How a few strategic rewrites turned generic posts into standout performers – with 3 real case studies that boosted engagement 34x using the same post formats
How to train your AI (ChatGPT, Claude, etc) to sound like you – using your micro-stories, patient avatar, and point of view to generate high-converting content
Thursday, January 15 @ 7pm EST (4pm PST)
(Can’t attend live? Register anyway – we’ll send the replay.)
Why Your “Best” Content Isn’t Working Like It Used To…
You’re showing up.
You’re posting.
You’re writing emails that should be landing.
But they’re not.
That sinking feeling?
It’s not your imagination.
You’re doing all the right things… but marketing just doesn’t work the way it used to.
Welcome to Content Shock 2.0 – where inboxes, feeds, and search engines are flooded with helpful, high-quality content… and almost none of it gets remembered.
What’s changed?
In a world where AI can crank out a “pretty good” post in seconds, good content is now table stakes.
If your content doesn’t emotionally resonate…
If it doesn’t challenge old beliefs or share a lived experience…
If it doesn’t sound unmistakably like you…
It fades into the noise – no matter how valuable it is.
The real cost?
It’s not just wasted effort.
It’s the emotional weight of feeling like you’re doing everything “right” but getting little in return.
It’s missing out on patients who were ready – but couldn’t feel the difference between you and everyone else.
That’s why we’re here.
To show you how to evolve beyond pre-AI “educational content”...
… and build emotionally resonant, trust-building content that moves patients – and scales with the help of AI that actually sounds like you.
What You'll Learn In The Training
Why “Content Shock 2.0” means even high-quality content is now invisible – and how to cut through the AI noise with extreme relevance, emotional resonance, and personalized POV
The 3 new rules of content marketing in 2026 – including what kind of stories actually build trust, and why emotionally safe, lived-experience content now outperforms expert tips
The rise of “I” content – and how to embrace vulnerability, authority, and storytelling without oversharing or sounding narcissistic
How a few strategic rewrites turned generic posts into standout performers – with 3 real case studies that boosted engagement 34x using the same post formats
A behind-the-scenes breakdown of what makes a social post emotionally magnetic – and the 5 invisible mistakes most practitioners make when trying to “educate” their audience
How to train your AI (ChatGPT, Claude, etc) to sound like you – using your stories, patient avatar, and point of view to generate high-converting content on autopilot
Meet Your Host:
Dr. Uli Iserloh
As one of the leading digital marketing strategists, Dr. Uli Iserloh helps health practitioners turn prospects into patients... consistently, and largely automated.
Uli is on a mission to equip health & wellness professionals with the right strategy, systems & support to sustainably & profitably grow their practices.
After 10 years in the pharmaceutical industry, he founded Big Boost Marketing in 2014, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders.